Data. Actionable Insights.
Decision Support. Business Value.


Price/Value Market Positioning & Value Pricing Strategy Services
We help hotels identify which hotel attributes (amenities, location, service, physical property, brand name and reputation, guest-room & bathroom and quality standards) are the most effective at creating value for a particular hotel and its competitors, using the Analytic Hierarchy Process (AHP).

Based on a ranking of the value-to-price ratio for each hotel we develop competitive pricing strategies via the attributes-based, computerized rate and competition analysis pricing model. We also determine the price elasticity of a market and the ability of a hotel to move rate.